Terms of service

You tell us your advertising goal and monthly budget. We build a plan, produce ad creative, and create and manage campaigns on the Meta ad account you connect. You watch the results in your dashboard and can ask MAIRO AI questions about them.

By creating an account you agree to these terms. If you don't, don't use the service.

• You must be 18 or older and authorised to act for the business you sign up for.
• Keep your password to yourself. You're responsible for what happens under your account.
• Give us accurate information. We build your campaigns from what you tell us, so wrong details produce wrong campaigns.

This is the part worth reading twice.

• The Meta ad account stays yours. We operate it with your permission; we do not own it and cannot take it from you.
• You pay Meta directly for ad spend. That is separate from anything you pay us. We never take custody of your ad budget.
• You set the budget. We work within it, but you are responsible for the money spent on ads.
• You can revoke our access at any time by disconnecting in your dashboard or in Meta's own settings. Revoking access doesn't pause campaigns already running — pause them first if you want them to stop.
• Your advertising must comply with Meta's Advertising Policies. If Meta rejects or restricts your ads, that is Meta's decision, not ours.

• Every campaign needs your approval before it can spend, with the budget shown first.
• At every automation level we never launch a campaign, raise your total budget, spend above the limit you set, or connect a new ad account without your approval.
• AI Assist and Full Autopilot are optional. When you switch one on, it only makes the changes listed for it in Settings, inside the limits you set, and every change is logged with its reason. You can switch it off at any time.
• Spend Protection can pause a campaign for you if you set it to. It never raises a budget.
• A change is shown as done only after Meta confirms it.

Paid plans are billed monthly in advance and renew until you cancel. Cancelling stops the next renewal; it does not refund the current month. Prices can change, but we will tell you before a change affects you.

When a paid subscription ends, we stop building, changing and launching campaigns. Campaigns already running stay in your Meta ad account and keep running at the budgets you approved until you pause them; pausing stays available in MAIRO and in Meta Ads Manager. If a free trial ends without a successful payment, we pause the campaigns we run for you. Your plan and settings are kept either way.

Plan limits — how many campaigns and creative requests you get each month — are shown on the pricing page and enforced in the product.

MAIRO manages advertising on Meta (Facebook and Instagram) only. Shopify and Google Tag Manager connections are used to measure results, and Stripe processes your subscription payment. Posting to your own Instagram and Facebook (on the Scale plan) depends on Meta approving our posting permissions; until then, posts can be planned and written but not published by us.

You may not use MAIRO to advertise or promote:

• Anything illegal where it runs.
• Anything that breaks Meta's Advertising Policies or Community Standards.
• Deceptive claims, fake reviews, or products you cannot deliver.
• Content targeting or exploiting minors.

You also may not attempt to break into the service, resell access, or use it to manage ad accounts you are not authorised to manage. We may suspend an account that does.

Plans, ad copy and answers are generated by AI. It works from the information you give us and from the numbers your ad account reports back, and it does the best it can with both — which also means it is genuinely fallible. It can be wrong, it can misjudge your market, and it does not replace professional marketing, legal or financial advice. The quality of what it produces depends on the quality of what you tell it.

We do not guarantee advertising results. No leads, sales, reach or return figure is promised, and any figures shown before a campaign has run are estimates rather than commitments. Advertising outcomes depend on your product, your pricing, your market, your budget and Meta's auction — most of which nobody controls. Review what we produce before it goes live.

We aim to keep the service running but do not promise uninterrupted access. We may change or discontinue features. If we discontinue the service entirely, we will give you reasonable notice and time to export what you need.

You can close your account whenever you like — see the data deletion page. We may suspend or close an account that breaks these terms, doesn't pay, or puts other users at risk. Campaigns we created stay in your Meta ad account either way; they are yours.

To the extent the law allows, BLING Marketing is not liable for indirect or consequential losses, lost profits, or lost business arising from your use of the service. Our total liability in any 12-month period is limited to what you paid us in that period.

Nothing here excludes liability that cannot legally be excluded, and this does not affect consumer rights you have by law.

We may update these terms. If a change materially affects you we will tell you by email before it takes effect. Continuing to use the service after that means you accept the new terms.